Portfolio Optimization and Performance: ·       Determine breeding objectives and product specifications at mid and long-term level based on a strong understanding of market dynamics and competitive environment ·       Manage and own the portfolio range to ensure the long-term profitability for the company by leveraging global pipeline assessment for target markets ·       Optimize turnover and margin of managed products through supply chain expectations, sales potential evaluation and product pricing guidance Strategy: ·       Develop crop strategy and coordinate actions/projects linked to its implementation with internal stakeholders. ·       Develop new product concepts with collaboration of breeders, development team and sales team. Product Life Cycle management: ·       Ensure rigorous product life cycle management of products with collaboration of Production, PD and Sales, especially during launch of new products and phasing out. ·       Manage new product introductions in accordance with the strengths and weaknesses of existing product range, market potential, and competition pressure. ·       Develop and implement product trial plans with breeders and regional product development teams based upon market knowledge and objectives. Assess trial results to determine product performance and life cycle. ·       Collaborate and manage new products, new product concepts, and product development with the Breeder, Product Development and Sales. ·       Maintain knowledge of all varieties within the assigned product portfolio. ·       Coordinate global market positioning (targeted markets, price per zone, development objectives) Inventory Management: ·       Work with inventory management teams to manage seed availability effectively and efficiently for varieties at the development and commercial stage and collaborate on production decisions. Participate in production planning pre-release meetings. Manage safety stock level for his crops. ·       Manage the seed quantity needs for varieties under development, through collaborative efforts with Sales Managers in preparation for commercial launch.         Sales support and product communication: ·       Provide sales with technical data to support optimal product performance and product sales. Actively participate in the implementation of the marketing activities for the crop in relevant markets. ·       Maintain and improve product quality consistency via collaborative efforts between Production, Quality Control, Operations, Inventory Management and Seed Technology. ·       Coordinate with sales, product development team and marketing communication for effective product promotion, new product launches, product campaigns, literature, go to market activities ·       Challenge development plan and sales forecasts ·       Monitor and control product promotion strategy. Ensure its consistency with global approach. Market Data: ·       Collect market data in collaboration wit